About Us

Ambition is a leading youth charity, reaching half a million young people every year across the UK

For many young people, school and home is not always an easy place to be. Ambition's goal is to inspire and encourage all young people to achieve. We have been meeting the needs of young people in local communities for 90 years through our diverse network of 3,000 youth clubs and community projects.

Our programmes improve young people's educational attainment, employability and health & wellbeing by developing confidence, life skills and resilience.

We drive up standards for work with young people. 

We invest in local young people's organisations by providing expertise and funding.

Download our Success Report for highlights from 2013-14.

Learn more about our work here


Our members work with over 3,000 youth clubs and youth community projects across the UK,  supporting half a million young people. We develop the services they need and use our influence to open up exciting opportunities for them.

  • We secure funding for our members to deliver education programmes to young people in local communities.
  • We provide training and development opportunities for staff and volunteers who work with young people.
  • We provide nationally-recognised quality assurance for organisations working with young people, including advice on policies and procedures, safeguarding and discounted insurance.
  • We help youth clubs share information to improve what they do through our website, blog, social media platforms and e-newsletter.
  • We hold regional and national networking events to share effective practice.   

We also influence national and local government to support youth work and youth clubs.

  • We meet with ministers, politicians and civil servants to raise important issues and influence policy to favour youth work. We also respond to government consultations.
  • We work with young people and our members to bring their direct experiences to decision-makers’ attention.
  • We work with statutory and voluntary sector partners locally and nationally to improve support to young people through youth clubs. Sometimes, we form coalitions to fight for change.

Our Vision To inspire and encourage all young people to achieve

Our Mission To lead young people’s services across the UK

We are spirited Our energy and determination inspires others

We collaborate We value working with others to achieve our goals

We are creative We are forward thinking and make the most of our resources

We lead We are proud to use our knowledge and experience but also listen and learn from others

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